Difference between revisions of "Wizard (Western Auto)"

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Western Auto stores sold a line of ''Wizard Boats'' to complement their line of Wizard outboard motors. The Wizard boats and motors were actually manufactured by other companies and marketed by Western Auto. [[Mercury]], [[Oliver]], [[Scott Atwater]] each supplied outboard motors to Western Auto at one point or another. The manufacturer or manufacturers who supplied Wizard boats is unknown.
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Wizard Boats and Outboards
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Western Auto Supply Company
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2107 Grand Avenue
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Kansas City, Missouri
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Western Auto stores sold a line of ''Wizard Boats'' to complement their line of Wizard outboard motors. The Wizard boats and motors were actually manufactured by other companies and marketed by Western Auto. [[Mercury]], [[Oliver]], [[Scott Atwater]] each supplied outboard motors to Western Auto at one point or another. The manufacturer who supplied Wizard boats was [[Red Fish]] (Barron's National Business and Financial Weekly, May 22, 1961). Another supplier of boats may have been the predecessor of [[Arrow Glass]] Boats.
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Wizard by Western Auto may be confused with [[Wizard (California)|Wizard Boats, Inc.]], a long-time boat manufacturer in California. After legal action with Wizard Boats Inc., Western Auto was prohibited from using the name "Wizard" on boats.
  
  
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'''Known Boat'''
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'''Wizard Outboards Model & Service Information'''
 
<gallery>
 
<gallery>
File:Wizard001.jpg  
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File:Wizardmodels001.pdf|1955 to 1963 Wizard Outboards models
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File:Wizardm60001.jpg |[[Wizard Outboard Service Manuals|1961 Wizard 60 HP Parts Manual]]
 
</gallery>
 
</gallery>
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<gallery>
 
<gallery>
 
File:Wizarda57001.jpg |1957 Wizard Ad
 
File:Wizarda57001.jpg |1957 Wizard Ad
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</gallery>
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'''1958 Information'''
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<gallery>
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File:Wizarda58001.jpg|1958 Wizard 4-page Ad, p1
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File:Wizarda58002.jpg|1958 Wizard 4-page Ad, p2
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File:Wizarda58003.jpg|1958 Wizard 4-page Ad, p3
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File:Wizarda58004.jpg|1958 Wizard 4-page Ad, p4
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</gallery>
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'''1959 Information'''
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<gallery>
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File:Wizarda59001.jpg|1959 Wizard 4-page Ad, p1
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File:Wizarda59002.jpg|1959 Wizard 4-page Ad, p2
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File:Wizarda59003.jpg|1959 Wizard 4-page Ad, p3
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File:Wizarda59004.jpg|1959 Wizard 4-page Ad, p4
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</gallery>
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'''1960 Information'''
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<gallery>
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File:Wizarda60001.jpg|1960 Wizard Ad
 
</gallery>
 
</gallery>
  
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'''Misc Information'''
 
'''Misc Information'''
 
<gallery>
 
<gallery>
File:Wizard002.jpg |A Scott-Atwater built Wizard
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File:Wizard002.jpg |A Scott-Atwater built 1960 Wizard
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File:Wizard001.jpg |Known Boat
 
</gallery>
 
</gallery>
  
  
[http://www.fiberglassics.com/site-search-3?ordering=newest&searchword=Wizard Wizard Boats in Use]
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[http://www.fiberglassics.com/index.php?searchword=Western+Auto&ordering=newest&searchphrase=exact&limit=20&Itemid=88&option=com_search Western Auto Wizard Boats in Use]
  
  
 
[[Main Page|Back to Main Page]]
 
[[Main Page|Back to Main Page]]
  
[[Category:Propulsion]]
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[[Category:Store Brand Outboards]]
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[[Category:Re-Branded Scott Atwater Outboards]]
 
[[Category:Fiberglass]]
 
[[Category:Fiberglass]]

Latest revision as of 15:26, 4 October 2013

Wizardlogo001.jpg


History Needed. Please contact us to edit or contribute to this page.


Wizard Boats and Outboards

Western Auto Supply Company

2107 Grand Avenue

Kansas City, Missouri


Western Auto stores sold a line of Wizard Boats to complement their line of Wizard outboard motors. The Wizard boats and motors were actually manufactured by other companies and marketed by Western Auto. Mercury, Oliver, Scott Atwater each supplied outboard motors to Western Auto at one point or another. The manufacturer who supplied Wizard boats was Red Fish (Barron's National Business and Financial Weekly, May 22, 1961). Another supplier of boats may have been the predecessor of Arrow Glass Boats.


Wizard by Western Auto may be confused with Wizard Boats, Inc., a long-time boat manufacturer in California. After legal action with Wizard Boats Inc., Western Auto was prohibited from using the name "Wizard" on boats.


No original literature has yet been uncovered describing Western Auto's Wizard Boats, however one example has been uncovered. This boat was found equipped with Wizard outboard motor controls.


Wizard Outboards Model & Service Information


1952 Information


1953 Information


1955 Information


1957 Information


1958 Information


1959 Information


1960 Information


Misc Information


Western Auto Wizard Boats in Use


Back to Main Page