Difference between revisions of "Wizard (Western Auto)"
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Western Auto stores sold a line of ''Wizard Boats'' to complement their line of Wizard outboard motors. The Wizard boats and motors were actually manufactured by other companies and marketed by Western Auto. [[Mercury]], [[Oliver]], [[Scott Atwater]] each supplied outboard motors to Western Auto at one point or another. The manufacturer or manufacturers who supplied Wizard boats is unknown. | Western Auto stores sold a line of ''Wizard Boats'' to complement their line of Wizard outboard motors. The Wizard boats and motors were actually manufactured by other companies and marketed by Western Auto. [[Mercury]], [[Oliver]], [[Scott Atwater]] each supplied outboard motors to Western Auto at one point or another. The manufacturer or manufacturers who supplied Wizard boats is unknown. | ||
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| + | Wizard by Western Auto may be confused with [[Wizard (California)|Wizard Boats, Inc.]], a long-time boat manufacturer in California. After legal action with Wizard Boats Inc., Western Auto was prohibited from using the name "Wizard" on boats. | ||
Revision as of 14:55, 16 November 2011
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Western Auto stores sold a line of Wizard Boats to complement their line of Wizard outboard motors. The Wizard boats and motors were actually manufactured by other companies and marketed by Western Auto. Mercury, Oliver, Scott Atwater each supplied outboard motors to Western Auto at one point or another. The manufacturer or manufacturers who supplied Wizard boats is unknown.
Wizard by Western Auto may be confused with Wizard Boats, Inc., a long-time boat manufacturer in California. After legal action with Wizard Boats Inc., Western Auto was prohibited from using the name "Wizard" on boats.
No original literature has yet been uncovered describing Western Auto's Wizard Boats, however one example has been uncovered. This boat was found equipped with Wizard outboard motor controls.
Known Boat
1952 Information
1952 Wizard Outboards Ad
1953 Information
1953 Wizard Outboards Ad
1955 Information
1955 Wizard Outboards Ad
1957 Information
1957 Wizard Ad
Misc Information
A Scott-Atwater built Wizard
