Difference between revisions of "Johnson"

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While the [[Gale]] and [[Evinrude]] divisions of OMC used [[Brooks Stevens]] extensively to design their series of outboard motors, Johnson contracted with [http://www.idsa.org/david-chapman Dave Chapman, Inc.] of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson ([http://books.google.com/books?isbn=0262161060 The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988]).   
 
While the [[Gale]] and [[Evinrude]] divisions of OMC used [[Brooks Stevens]] extensively to design their series of outboard motors, Johnson contracted with [http://www.idsa.org/david-chapman Dave Chapman, Inc.] of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson ([http://books.google.com/books?isbn=0262161060 The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988]).   
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Johnson's dealer newsletter was entitled "Sea-Horse Surf" and contained news about production, particulars about products and advertising, and other special information for dealer.
  
  

Revision as of 16:21, 19 July 2015

Johnsonlogo.jpg


Johnson Motors

Division of Outboard Marine Corporation (OMC)

Waukegan, Illinois


Johnson Motors, along with Evinrude and Gale, was one of three divisions of Outboard, Marine & Manufacturing Company (OMC). They were located at 200 Pershing Rd., Waukegan, Illinois. Another manufacturing facility was located in Peterborough, Canada. A detailed history of the early years of Johnson Motors can be found in the book "The Four Men from Terre Haute" by John M. Van Vleet.


While the Gale and Evinrude divisions of OMC used Brooks Stevens extensively to design their series of outboard motors, Johnson contracted with Dave Chapman, Inc. of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson (The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988).


Johnson's dealer newsletter was entitled "Sea-Horse Surf" and contained news about production, particulars about products and advertising, and other special information for dealer.


Some Additional History


Service Information


1948 Info


1951 Info


1954 Info


1955 Info


1956 Info


1958 Info


1959 Info


1960 Info


1963 Info


1964 Info


1968 Info


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