Difference between revisions of "Johnson"

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While the [[Gale]] and [[Evinrude]] divisions of OMC used [[Brooks Stevens]] extensively to design their series of outboard motors, Johnson contracted with [http://www.idsa.org/david-chapman Dave Chapman, Inc.] of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson ([http://books.google.com/books?isbn=0262161060 The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988]).   
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While the [[Gale]] and [[Evinrude]] divisions of OMC used [[Brooks Stevens]] extensively to design their series of outboard motors, Johnson contracted with [http://www.idsa.org/content/david-chapman-fidsa Dave Chapman, Inc.] of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson ([http://books.google.com/books?isbn=0262161060 The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988]). [http://library.duke.edu/rubenstein/findingaids/jwtaccountfiles/ Duke University] holds a file on advertising for Johnson outboard motors from 1956 to 1982.   
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Johnson's dealer newsletter was entitled "Sea-Horse Surf" and contained news about production, particulars about products and advertising, and other special information for dealer.
  
  
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File:Johnsona56001.jpg | 1956 Johnson Ad 1
 
File:Johnsona56001.jpg | 1956 Johnson Ad 1
 
File:Johnsona56002.jpg | 1956 Johnson Ad 2
 
File:Johnsona56002.jpg | 1956 Johnson Ad 2
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'''1957 Info'''
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File:Johnsona57001.jpg|1957 Johnson "Hit of the Boat Shows" 2-page Ad
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File:Johnsona57002.jpg|1957 Johnson "Hit of the Boat Shows" 2-page Ad
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File:Johnsona57003.jpg|1957 Johnson Outboards Article
 
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File:Johnsona58003.jpg | 1958 Johnson 35 HP Super Sea-Horse Ad  
 
File:Johnsona58003.jpg | 1958 Johnson 35 HP Super Sea-Horse Ad  
 
File:Johnsona58004.jpg | 1958 Johnson 50 HP Super Sea-Horse Ad  
 
File:Johnsona58004.jpg | 1958 Johnson 50 HP Super Sea-Horse Ad  
File:Johnsonb58001.jpg| 1958 Johnson Parts and Accessories Catalog, cover
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File:Johnsona58008.jpg | 1958 Johnson 50 HP Super Sea-Horse Ad
File:Johnsonm58001.jpg|1958 Johnson RD and V4 Electric Starting Installation Instructions, page 1
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File:Johnsona58005.jpg | 1958 Johnson Family Ad
File:Johnsonm58002.jpg|1958 Johnson RD and V4 Electric Starting Installation Instructions, page 2
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File:Johnsona58006.jpg | 1958 Johnson "V-Age" Ad, Page 1
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File:Johnsona58007.jpg | 1958 Johnson "V-Age" Ad, Page 2
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File:Johnsonb58001.jpg | 1958 Johnson Parts and Accessories Catalog, cover
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File:Johnsonm58001.jpg | 1958 Johnson RD and V4 Electric Starting Installation Instructions, page 1
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File:Johnsonm58002.jpg | 1958 Johnson RD and V4 Electric Starting Installation Instructions, page 2
 
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'''1959 Info'''
 
'''1959 Info'''
 
<gallery>
 
<gallery>
File:Johnsona59001.jpg | 1959 Johnson Ad
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File:Johnsona59002.jpg |1959 Johnson V-50 Ad
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File:Johnsona59001.jpg | 1959 Johnson 35 HP Ad
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File:Johnsona59003.jpg|1959 Johnson Features Article
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File:Johnsonm59001.jpg|[[Johnson Sea Horse 5.5 Manual|Johnson Sea Horse 5.5 HP Owner's Manual]]
 
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Latest revision as of 12:40, 25 June 2021

Johnsonlogo.jpg


Johnson Motors

Division of Outboard Marine Corporation (OMC)

Waukegan, Illinois


Johnson Motors, along with Evinrude and Gale, was one of three divisions of Outboard, Marine & Manufacturing Company (OMC). They were located at 200 Pershing Rd., Waukegan, Illinois. Another manufacturing facility was located in Peterborough, Canada. A detailed history of the early years of Johnson Motors can be found in the book "The Four Men from Terre Haute" by John M. Van Vleet.


While the Gale and Evinrude divisions of OMC used Brooks Stevens extensively to design their series of outboard motors, Johnson contracted with Dave Chapman, Inc. of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson (The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988). Duke University holds a file on advertising for Johnson outboard motors from 1956 to 1982.


Johnson's dealer newsletter was entitled "Sea-Horse Surf" and contained news about production, particulars about products and advertising, and other special information for dealer.


Some Additional History


Service Information


1948 Info


1951 Info


1954 Info


1955 Info


1956 Info


1957 Info


1958 Info


1959 Info


1960 Info


1963 Info


1964 Info


1968 Info


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