Difference between revisions of "Johnson"
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− | While the [[Gale]] and [[Evinrude]] divisions of OMC used [[Brooks Stevens]] extensively to design their series of outboard motors, Johnson contracted with [http://www.idsa.org/david-chapman Dave Chapman, Inc.] of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson ([http://books.google.com/books?isbn=0262161060 The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988]). | + | While the [[Gale]] and [[Evinrude]] divisions of OMC used [[Brooks Stevens]] extensively to design their series of outboard motors, Johnson contracted with [http://www.idsa.org/content/david-chapman-fidsa Dave Chapman, Inc.] of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson ([http://books.google.com/books?isbn=0262161060 The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988]). [http://library.duke.edu/rubenstein/findingaids/jwtaccountfiles/ Duke University] holds a file on advertising for Johnson outboard motors from 1956 to 1982. |
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+ | Johnson's dealer newsletter was entitled "Sea-Horse Surf" and contained news about production, particulars about products and advertising, and other special information for dealer. | ||
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File:Johnsona56001.jpg | 1956 Johnson Ad 1 | File:Johnsona56001.jpg | 1956 Johnson Ad 1 | ||
File:Johnsona56002.jpg | 1956 Johnson Ad 2 | File:Johnsona56002.jpg | 1956 Johnson Ad 2 | ||
+ | </gallery> | ||
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+ | '''1957 Info''' | ||
+ | <gallery> | ||
+ | File:Johnsona57001.jpg|1957 Johnson "Hit of the Boat Shows" 2-page Ad | ||
+ | File:Johnsona57002.jpg|1957 Johnson "Hit of the Boat Shows" 2-page Ad | ||
+ | File:Johnsona57003.jpg|1957 Johnson Outboards Article | ||
</gallery> | </gallery> | ||
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File:Johnsona58003.jpg | 1958 Johnson 35 HP Super Sea-Horse Ad | File:Johnsona58003.jpg | 1958 Johnson 35 HP Super Sea-Horse Ad | ||
File:Johnsona58004.jpg | 1958 Johnson 50 HP Super Sea-Horse Ad | File:Johnsona58004.jpg | 1958 Johnson 50 HP Super Sea-Horse Ad | ||
− | File:Johnsonb58001.jpg| 1958 Johnson Parts and Accessories Catalog, cover | + | File:Johnsona58008.jpg | 1958 Johnson 50 HP Super Sea-Horse Ad |
− | File:Johnsonm58001.jpg|1958 Johnson RD and V4 Electric Starting Installation Instructions, page 1 | + | File:Johnsona58005.jpg | 1958 Johnson Family Ad |
− | File:Johnsonm58002.jpg|1958 Johnson RD and V4 Electric Starting Installation Instructions, page 2 | + | File:Johnsona58006.jpg | 1958 Johnson "V-Age" Ad, Page 1 |
+ | File:Johnsona58007.jpg | 1958 Johnson "V-Age" Ad, Page 2 | ||
+ | File:Johnsonb58001.jpg | 1958 Johnson Parts and Accessories Catalog, cover | ||
+ | File:Johnsonm58001.jpg | 1958 Johnson RD and V4 Electric Starting Installation Instructions, page 1 | ||
+ | File:Johnsonm58002.jpg | 1958 Johnson RD and V4 Electric Starting Installation Instructions, page 2 | ||
</gallery> | </gallery> | ||
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'''1959 Info''' | '''1959 Info''' | ||
<gallery> | <gallery> | ||
− | File:Johnsona59001.jpg | 1959 Johnson Ad | + | File:Johnsona59002.jpg |1959 Johnson V-50 Ad |
+ | File:Johnsona59001.jpg | 1959 Johnson 35 HP Ad | ||
+ | File:Johnsona59003.jpg|1959 Johnson Features Article | ||
+ | File:Johnsonm59001.jpg|[[Johnson Sea Horse 5.5 Manual|Johnson Sea Horse 5.5 HP Owner's Manual]] | ||
</gallery> | </gallery> | ||
Latest revision as of 12:40, 25 June 2021
Johnson Motors
Division of Outboard Marine Corporation (OMC)
Waukegan, Illinois
Johnson Motors, along with Evinrude and Gale, was one of three divisions of Outboard, Marine & Manufacturing Company (OMC). They were located at 200 Pershing Rd., Waukegan, Illinois. Another manufacturing facility was located in Peterborough, Canada. A detailed history of the early years of Johnson Motors can be found in the book "The Four Men from Terre Haute" by John M. Van Vleet.
While the Gale and Evinrude divisions of OMC used Brooks Stevens extensively to design their series of outboard motors, Johnson contracted with Dave Chapman, Inc. of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson (The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988). Duke University holds a file on advertising for Johnson outboard motors from 1956 to 1982.
Johnson's dealer newsletter was entitled "Sea-Horse Surf" and contained news about production, particulars about products and advertising, and other special information for dealer.
Service Information
1948 Info
1951 Info
1954 Info
1955 Info
1956 Info
1957 Info
1958 Info
1959 Info
1960 Info
1963 Info
1964 Info
1968 Info