Welcome, Guest
Username: Password: Remember me
  • Page:
  • 1

TOPIC: OMC pecking order

OMC pecking order 3 years 10 months ago #145165

  • eperot
  • eperot's Avatar Topic Author
  • Offline
  • Senior Boarder
  • Senior Boarder
  • Posts: 182
  • Thank you received: 19
So I have heard that of the OMC brands, Gale was kind of the entry point for the outboard market...Where did Johnson and Evinrude fit in? Kind of like Ford, Mercury and Lincoln, was there a hierarchy among the OMC brands?

Please Log in or Create an account to join the conversation.

OMC pecking order 3 years 8 months ago #145582

I wouldn't really say Gale built motors were entry level motors but they were the third division in OMC and built more affordable motors compared to the flagship Johnson and Evinrude brands. Gale built motors were private branded and sold in department and tire stores under various names. Montgomery Ward 'Sea King", Goodyear 'Sea Bee', Goodrich 'Sea Flyer', Western Auto 'Western Flyer' and Gale 'Buccaneer' are just a few of the brands Gale built.

Please Log in or Create an account to join the conversation.

  • Page:
  • 1
Time to create page: 0.044 seconds

Donate

Please consider supporting our efforts.

Glassified Ads

1984 Switzercraft 20SC
( / Boats)

noimage
07-02-2025

1969 Mercury 1250
( / Engines)

1969 Mercury 1250
06-23-2025

1959 Delaney Powercat Catamaran Vintage Full Restoration 14'
( / Boats)

1959 Delaney Powercat Catamaran Vintage Full Restoration 14'
06-23-2025

FG Login

FiberGoogle

Who's Online

We have 8508 guests and one member online