Arkansas traveler
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Arkansas Traveler Boats
Southwest Mfg. Co.
2001 E. 14th St.
Little Rock, Arkansas
The trademark for Arkansas Traveler boats was applied for August 1, 1947 by Fred A. Venner, President of Southwest Mfg. Co. The first use of the Arkansas Traveler trademark in the context of small outboard boats is listed as October 1946. The Chicago Tribune on February 1, 1952 announced the introduction at the Chicago Boat Show of a fiberglass 12 ft, 60 lb., "Small Fry" model among the 11 models offered by Arkansas Traveler. Southwest Mfg. Co. eventually became a subsidiary of the Standard Railway Equipment Mfg. Co. of Chicago, Illinois. Fred Venner was president and general manager of Arkansas Traveler up through 1959. In the preceding year, 1958, Traveler produced 14,000 boats (May 14, 1959 Wall Street Journal).
Trademark Registration
1947 Arkansas Traveler Trademark Registration
Model Information:
1954 to 1955 Arkansas Traveler models
1956 Arkansas Traveler models
1957 to 1959 Arkansas Traveler models
1960 to 1962 Arkansas Traveler models
1965 to 1967 Traveler outboard models
1948 Information
December 1, 1947 Pricelist, p1
December 1, 1947 Pricelist, p2
1954 Information
Sept. 1, 1953 Pricelist
1955 Information:
1955 Arkansaas Traveler Ad
1957 Information:
1957 Arkansas Traveler Ad
1958 Information:
1958 Brochure, Page 1
1958 Brochure, Page 2
1958 Brochure, Page 3
1958 Brochure, Page 4
1958 Brochure, Page 5
1958 Arkansas Traveler Ad
1958 Arkansas Traveler Runabout Test
1958 Arkansas Traveler Runabout Test
1958 Arkansas Traveler Runabout Test
1958 Arkansas Traveler Runabout Test
1959 Information:
1959 Arkansas Traveler Ad
1959 Arkansas Traveler Ad
1959 Arkansas Traveler Pram Type BE-16
1960 Information:
1960 Brochure, Page 1
1960 Brochure, Page 2
1960 Brochure, Page 3
1960 Brochure, Page 4
1960 Brochure, Page 5
1960 Brochure, Page 6
1960 Brochure, Page 7
1960 Brochure, Page 8
1960 Brochure, Page 9
1960 Brochure, Page 10
1960 Brochure, Page 11
1960 Brochure, Page 12
1960 Brochure, Page 13
1960 Brochure, Page 14
1960 Brochure, Page 15
1960 Brochure, Page 16
1960 Brochure, Page 17
1960 Brochure, Page 18
1960 Brochure, Page 19
1960 Brochure, Page 20
1960 Brochure, Page 21
1960 Brochure, Page 22
1960 Brochure, Page 23
1960 Brochure, Page 24
1960 Article Photo
1961 Information:
1961 Brochure, Page 1
1961 Brochure, Page 2
1961 Brochure, Page 3
1961 Brochure, Page 4
1961 Brochure, Page 5
1961 Brochure, Page 6
1961 Brochure, Page 7
1961 Brochure, Page 8
1961 Arkansas Traveler Ad
1961 Arkansas Traveler Ad 2
Arkansas Traveler in 1961 ad
1962 Information:
1962 Brochure, Page 1
1962 Brochure, Page 2
1962 Brochure, Page 3
1962 Brochure, Page 4
1962 Brochure, Page 5
1962 Brochure, Page 6
1962 Brochure, Page 7
1962 Brochure, Page 8
1962 Brochure, Page 9
1963 Information:
1963 Traveler Centaur
