Mercer

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Mercer-Craft Boats

Mercer Industries, Inc.

Mercer, Wisconin


The Bessemer Herald reports the town of Mercer, Wisconsin built a new plant south of town on Highway 51 to be rented by Mercer Industries (May 7, 1959). Mercer Industries was comprised of Mermaid Marine Co. and Hills Archery Corp. This is likely the same Mermaid Marine found listed at Manitowish, Wisconsin.


History By Andreas Jordahl Rhude

28 October 2010


Glass Fab, Inc. began making fiberglass boats in the spring of 1965 at New London, Wisconsin. The firm was incorporated on 08 December 1964. The boat manufacturer got its start when investors in the Waupaca/New London area bought the assets of Mercer Boat which had been located in northwestern Wisconsin at Mercer. Ted Barth was at the helm of Mercer Boat.


A later business, Mercer Marine Company was advertising in 1968 issues of Wonderful Wisconsin by Wisconsin Vacationland, Inc.


Mercer Boats in Use


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