Mercury

From Classic Boat Library

Jump to: navigation, search

File:Mercurylogo.jpg

Additional History Needed. Please contact us to edit or contribute to this page.


Mercury Outboard Motors

MerCruiser Sterndrives

Kiekefaeur Corp.

Fond du Lac, Wisconsin


E.C. (Carl) Kiekhaefer bought the Cedarburg Manufacturing Company in 1939. This company produced the Thor outboard motor. Renamed the Kiekhaefer Corporation, he produced outboard motors for Montgomery Wards and Western Auto and his own line of Mercury outboards, Quicksilver Accessories, and Ride-Guide Steering. Kiekhaefer stayed on as President when the company was purchased by the Brunswick Corporation in September 1961. At this time, Mercury outboards were distributed through more than 3,500 dealers worldwide with operations in Fond du Lac, Cedarburg, Oshkosh, and Beaver Dam, Wisconsin; St. Cloud, Florida, and Toronto, Canada. For 1962, Mercury introduced the MerCruiser sterndrive with 110, 140, 225, 310 HP gas and 35 and 100 HP diesel pairings (Brunswick Corporation 1961 Annual Report).

Discount Marine has a detailed history of Mercury Marine.


For many years, Mercury scientifically tested the performance of their outboard motors on the wide variety of recreational boats available to the buying public. This information was a valuable sales aid to their dealer network who could use this information to advise potential buyers of the likely performance of a Mercury outboard motor on their boat. Thus, Mercury published and distributed the Boat House Bulletin series of single-sheet flyers which listed the results of a controlled performance test of a certain boat and motor combination under different loads. A listing of known Mercury Boat House Bulletins by year and number is available at the main Boat House Bulletin page.


Service Information


1944 Information


1946 Information


1948 Information


1950 Information


1951 Information


1952 Information


1954 Information


1956 Information


1957 Information


1957 Information


1958 Information


1959 Information


1960 Information


1961 Information Brochure thanks to Andrew Gott


1962 Information


1963 Information


1964 Information


1965 Information


1966 Information


1967 Information


1978 Information


197? Information


Mercury motors in use


Back to Main Page

Personal tools