Arkansas traveler

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Arkansas Traveler Boats

Southwest Mfg. Co.

2001 E. 14th St.

Little Rock, Arkansas


The trademark for Arkansas Traveler boats was applied for August 1, 1947 by Fred A. Venner, President of Southwest Mfg. Co. The first use of the Arkansas Traveler trademark in the context of small outboard boats is listed as October 1946. The Chicago Tribune on February 1, 1952 announced the introduction at the Chicago Boat Show of a fiberglass 12 ft, 60 lb., "Small Fry" model among the 11 models offered by Arkansas Traveler. Southwest Mfg. Co. eventually became a subsidiary of the Standard Railway Equipment Mfg. Co. of Chicago, Illinois. This company was later abbreviated to Stanray Corp. Fred Venner was president and general manager of Arkansas Traveler up through 1959. In the preceding year, 1958, Traveler produced 14,000 boats (May 14, 1959 Wall Street Journal). That year, the parent company Standard Railway Equipment, formed a boat division at its Lachine, Quebec plant to assemble and warehouse boats. Eventually the boats were simply known as "Traveler Boats" and the company as Traveler Mfg. Co. The company also had operations at Adams, Wisconsin.


Trademark Registration


Contents

Model Information

ABOS Publishing


Sheler Publishing


1948

1948 Pricelist


1954

1954 Miscellaneous


1955

1955 Information:


1957

1957 Information:


1958

1958 Brochure:


1958 Mercury Boat House Bulletins


1958 Miscellaneous


1959

1959 Information:


1960

1960 Brochure:


1960 Miscellaneous


1961

1961 Brochure:


1961 Miscellaneous


1962

1962 Brochure:


1963

1963 Information:


Arkansas Traveler Boats in Use


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